Organic Marketing: Success Without the Hype
Every deal is really BIG, or its HUGE, and sometimes its downright MASSIVE! Circus barker marketing has been all the rage with small business for some time now. You know the type of pitch: Become a millionaire, or a zillionaire, in three easy steps. Its a $10,000 value, but for you, if you buy now, its only $2.50! And the infamous, But wait heres what Im going to throw in. And, by all means we must, ACT NOW!
It is a veritable jungle of expletives, imperatives, and superlatives out there.
It may work for some, but many of us, like holistic practitioners, coaches, professionals and other conscious entrepreneurs, it is a very uncomfortable approach. It just doesnt feel right. Since its not a good fit, we dont do it, but we know we have to do something to market our business or practice.
The good news is that there is another way. I call it organic marketing because it works from the inside out by sharing your expertise you can build your business or practice, and make a difference too.
It all begins with your knowledge. You simply write a timely, relevant article from 500 to 700 words long on an aspect of your profession or practice that you believe is important to share. This one article can do a lot. In addition to helping a lot of other folks out there in cyberspace, it goes to work for you in multiple ways including: enhancing the content of your Web site, beefing up your Blog or adding interest to your eZine, and it can even be used as an incentive to get people to join your email list.
But perhaps on of the most beneficial ways to use your knowledge and expertise is to send it to live on other peoples sites, or be featured in other peoples Blogs and eZines. Called article marketing, this is not only a very powerful way to help others by discriminating your expertise, but you can also build your reputation, and bring qualified potential clients to your Web site.
It works because content is still king, and the Internet is full of content hungry containers thousands of Blogs, Web sites, and eZines are created every day and they all need fresh content. You can fill that need with your valuable information, and in return gain great PR and drive qualified traffic to your site. Best of all, the cost is minimal.
Based on your expertise, you write that great content-based, keyword-rich article in your field of knowledge. Make sure the article includes keywords that are relevant to your Web site. If this is difficult for you to do alone, there are many good, inexpensive writers and editors available online at sites like elance.com, or you may have writers in your personal or business network.
Next, create a short resource box with your copyright information, your value statement, and links to your Web site and any special offers or other information that is relevant to the article you've written. Append the resource box to the end of the article. Then, submit the article to one or more high quality, heavily trafficked article directories like ezines.com. If you want to automate the submission process, there are also services available that will submit your material to multiple sites for a small fee.
Now, wait a couple of weeks and Google your article. Youll be amazed at how it has spread! If the writing is good and process is handled well, the results will be impressive. You will see a lot more, better-qualified traffic; youll be getting great publicity for your expertise; and you will save marketing dollars. Finally, your information will be reaching a lot more people and, as a bonus, you will feel really good about your marketing program.
Copyright 2006 LASpirit.com
Marcia Torrey-Jay is president of the Internet marketing firm, Vision Quest Multimedia, http://www.visionquest.tv, and the editor and publisher of LASpirit.com, http://www.laspirit.com , a membership portal offering holistic news and resources for the conscious consumer.007 Agent Under Fire Cheats
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It is a veritable jungle of expletives, imperatives, and superlatives out there.
It may work for some, but many of us, like holistic practitioners, coaches, professionals and other conscious entrepreneurs, it is a very uncomfortable approach. It just doesnt feel right. Since its not a good fit, we dont do it, but we know we have to do something to market our business or practice.
The good news is that there is another way. I call it organic marketing because it works from the inside out by sharing your expertise you can build your business or practice, and make a difference too.
It all begins with your knowledge. You simply write a timely, relevant article from 500 to 700 words long on an aspect of your profession or practice that you believe is important to share. This one article can do a lot. In addition to helping a lot of other folks out there in cyberspace, it goes to work for you in multiple ways including: enhancing the content of your Web site, beefing up your Blog or adding interest to your eZine, and it can even be used as an incentive to get people to join your email list.
But perhaps on of the most beneficial ways to use your knowledge and expertise is to send it to live on other peoples sites, or be featured in other peoples Blogs and eZines. Called article marketing, this is not only a very powerful way to help others by discriminating your expertise, but you can also build your reputation, and bring qualified potential clients to your Web site.
It works because content is still king, and the Internet is full of content hungry containers thousands of Blogs, Web sites, and eZines are created every day and they all need fresh content. You can fill that need with your valuable information, and in return gain great PR and drive qualified traffic to your site. Best of all, the cost is minimal.
Based on your expertise, you write that great content-based, keyword-rich article in your field of knowledge. Make sure the article includes keywords that are relevant to your Web site. If this is difficult for you to do alone, there are many good, inexpensive writers and editors available online at sites like elance.com, or you may have writers in your personal or business network.
Next, create a short resource box with your copyright information, your value statement, and links to your Web site and any special offers or other information that is relevant to the article you've written. Append the resource box to the end of the article. Then, submit the article to one or more high quality, heavily trafficked article directories like ezines.com. If you want to automate the submission process, there are also services available that will submit your material to multiple sites for a small fee.
Now, wait a couple of weeks and Google your article. Youll be amazed at how it has spread! If the writing is good and process is handled well, the results will be impressive. You will see a lot more, better-qualified traffic; youll be getting great publicity for your expertise; and you will save marketing dollars. Finally, your information will be reaching a lot more people and, as a bonus, you will feel really good about your marketing program.
Copyright 2006 LASpirit.com
Marcia Torrey-Jay is president of the Internet marketing firm, Vision Quest Multimedia, http://www.visionquest.tv, and the editor and publisher of LASpirit.com, http://www.laspirit.com , a membership portal offering holistic news and resources for the conscious consumer.007 Agent Under Fire Cheats
Kt10
Kt4
Blue Dolphin Earring Gold Jewelry Tanzanite
Cheat Glitches Warcraft World
Bob Discount Furniture S
Kt146
Krups Gold Tone Coffee Filter
Business Talk Radio
0 60 Pontiac Grand Prix Gtp
04 Cable Provider Tv
Bar Restaurant Shark
Asbestos Mesothelioma Lawsuit Case Study
Palm Psychic Reading
Sailing Charter Texas
Work From Home Ads Or Free Job Posting
Contractor Morristown Pool Swimming
Milwaukee Gas Prices
3 Commercial Play Station
Heating Massage Oil
Recorder Audio
Dodge Truck Transmission
Bed Flower Plant
T Lite 3 Day Diet
1 1 2 House Plan Story
Humming Bird Picture
Bulk Glasses Martini
Discount Kid Bed
Bucilla Felt
Colorado Websites
Ultrasonic Equipment
Cancun Trip
Brad Root B And A Carpet Cleaning Services
Hilton Time Share Orlando
Kt78
Free Live Medical Advice
0 Auto Financing
Internet Expolorer
Beginner Commodity Option Trade Trading
Kt155
Play Sexy Dress Up Game
Arab Celebrity Picture
Chef Coats For Woman
Maison De Savoie
02 Pay As You Go
How To Clean Laminate Flooring
Rules Of Condominium Living
Medal Of Honor Tips
07 Gmc New Truck
Wholesale Chocolate Bar
Steps To Rehabilitate In Physical Therapy
Birthday Flower Il Send
Software Engineer Salary Survey
Who Is Jesus And What Was His Mission To The World
Folding Shopping Bag With Wheels
Oil Change Prices
Miami Child Family Entertainment
Akc Chocolate Lab
Dictionary Golf Illustrated Rule
Wooden Piggy Banks
Condominiums Littleton
Forum Home Mom Work
Down Filled Chaise Lounge
0 Down Payment
Treasure Island Outdoor Furniture
Kt94
Immediate Annuity Quote
070185b Filter Generac Oil
Kt67
Kt161
Flint Journal Obituary Online
Wild Bird Species
Guide Hotel Motel Professional Survival
Equipment Goalie Hockey Ice
All About Him
Course Massage Online Therapy
100 Estate Financing Real
Diabetes Diet Exchange
Nervous Tension
Fur Pony Real Toy
Kt51
Wild Bird Song
Kt138
City Day In Kansas Spa
Hotel Rome Airport
Golds Gym San Francisco
Black And Decker Space Saver Coffee Pot
Child We We World
California Driving In School Southern
Curriculum Home Schooling Home School
Black Currant Seed Oil
Golf Course Business For Sale
West Houston Soccer Club
Candle Christmas Holder
Doylestown2c Dui Lawyer Pa
Bellingham High School
10 Fact On Global Warming
Azalea Church Garden God
04 Beach California Rental Vacation
Boston Tooth Whitening
Health Skin Vitamin
Union Products
Charles County Public Schools
Samsung V3 Review
Red Cup
How To Write Poems
Midi Karaoke Gratis
Begin Construction Did House When White
Latinos Mtv Tr3s
Directory Forex
Flippersiele Fur Den Computer
Used Pool Table In Illinois
Hotel In Miami Beach Fl
Conair Bath Spa
Jesus How I Love Calling Your Name
Polygon Constructions
Dermatologist Treatment For Acne Scar
Doctors Medical
A Asian Massage Houston Tx
7 Stages Of Grief
Cures Sea Sickness
Chocolate Coffee Fountain Gourmet
Bamboo Molding
Allowance Retiring
Haunted Houses In Michigan
Send Flower Uk
1 800 Directory
Sea Kayak Review
Bargain Discount Shopping
Online Grocery Shopping Canada
Massachusetts Mortgage Lender
Home Exercise Routine
Elmos World Ball
Basketball California Man Southern Usc
Mbt Footwear
Antiinflammatory Natural
Acne Breakouts Cause Infection Staph
Yacht Party Charter Fort Lauderdale
Coupons For Kfc
19 Century French Chaise Lounge Day Bed
Bank Montreal Mortgage Rate
Credit Card Purchase
Canada Radio Satellite Xm
Pacific Care Health System
Wee Sing Under The Sea
Products Tile
Literacy Site
06 Snow Storm
Baby Changing Table
Texas Lodging
Hotel Las Roma Vegas Villa
How To Put Pic On Myspace
1 2 Dvd Office Season
Game Hockey Live Nhl
0 Gauge Earring
Maine Ski Vacation
Barbecue Chicken Wing Recipe
Bed Covered Dog
Best Chocolate Dessert Recipe
Houston General Contractor Residential
Oak Baby Furniture
Business Internet Internet Marketing Marketing Online
Dierks Bentley Lyrics
Free Eid Ecard
Free Insurance Life London Quote Whole
Business Travel Online Uk
Flower Iris Picture Purple
Fishing Line Tree
Home Job Parent Stay
12 Volt Wholesales
Pool Spa Service
Kt25
1999 Act Civic Participation Rehabilitation
How To Become A Licensed Real Estate Agent
Pen Pencil Sets
Pierre Boucher
Bj Grand Salon And Spa
Cheap Holiday In Spain Villa
Obituary Poem Poetry
Asus P3b
Implementing Active Directory
Canada Global Warming Appendices
Kt135
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